Brand Strategy

Brand Identity Development

Building the visual and verbal foundation of a brand from scratch or cleaning up an existing one that lacks consistency.

Logo direction and usage guidelines
Color palette and typography system
Brand voice and tone document
Visual style guide
New BrandsRebrand

Messaging & Positioning

Defining how the brand talks about itself — what it stands for, who it serves, and why someone should choose it over the competition.

Brand positioning statement
Core messaging framework
Audience persona profiles
Competitive differentiation summary
StrategyCopywriting

Content Pillars & Strategy

Building the themes, topics, and structure that guide all content so the brand shows up consistently across every platform.

3–5 defined content pillars
Platform strategy per channel
Content type and format recommendations
Posting frequency and cadence plan
StrategySocial

Competitive Audit

Reviewing competitors' content, positioning, and social presence to find gaps and opportunities the client can own.

Analysis of 3–5 key competitors
Gap and opportunity report
Differentiation recommendations
ResearchStrategy

Content Creation

Short-Form Video Production

Creating reels, TikToks, and short videos that grab attention, tell a story, and drive action. This is the highest-impact content format right now.

Script and concept development
Filming direction or production
Editing, captions, and music
Platform-optimized exports
InstagramTikTokYouTube Shorts

Social Media Content Packages

Monthly batches of graphics, carousels, captions, and stories designed to keep the feed active and on-brand without the client having to think about it.

Monthly content calendar
Designed posts and graphics
Caption and hashtag copy
Stories and highlight covers
InstagramFacebookLinkedIn

Photography Direction

Planning and directing photo shoots to produce brand-consistent images for social, websites, and marketing materials.

Shot list and mood board
On-site creative direction
Edited and retouched finals
Usage-ready file formats
ProductLifestylePersonal Brand

Copywriting & Caption Writing

Writing posts, captions, website copy, bios, and campaign messaging that sounds human and gets people to take action.

Social media captions
Website page copy
Bio and profile optimization
Email and DM scripts
CopyEmailWeb

Campaign Management

Launch Campaign

A complete content campaign built around a product launch, new service, or business opening — from pre-launch buzz through to post-launch momentum.

Campaign concept and timeline
Pre-launch teaser content
Launch day assets
Post-launch follow-up content
LaunchProductEvent

Event Promotion Campaign

Building the content engine that fills seats for an event — from the first announcement through ticket sales to recap content after.

Countdown and teaser content
Ticket and registration posts
Live event coverage plan
Post-event recap content
EventsHospitality

Seasonal & Promotional Campaigns

Content campaigns tied to holidays, seasons, or promotions designed to drive a specific short-term action like a sale, booking, or sign-up.

Offer framing and messaging
Campaign creative assets
Scheduling and posting plan
Results summary
RetailHospitalityE-commerce

Paid Social Strategy & Setup

Planning and structuring Meta or TikTok ad campaigns — creative briefs, audience targeting, and ad copy — so paid spend works alongside organic content.

Ad creative and copy
Audience targeting setup
Campaign structure and budget plan
Performance reporting
Meta AdsTikTok Ads

Growth & Account Management

Social Media Management

Fully managing a client's social media presence — posting, engaging, responding, and growing the account on their behalf each month.

Content creation and scheduling
Community engagement and replies
Follower growth tactics
Monthly performance report
OngoingMonthly Retainer

Profile & Bio Optimization

Auditing and rewriting social media profiles so they clearly communicate who the brand is and what people should do next.

Bio rewrite across platforms
Profile photo and cover image review
Link-in-bio setup and optimization
Highlight cover design
Quick WinOne-Off

Monthly Strategy & Reporting

A monthly check-in that reviews what worked, what didn't, and what to focus on next — keeping the strategy sharp as the business grows.

Monthly performance review
Top and bottom performing content analysis
Recommendations for next month
30-minute strategy call
Retainer Add-On

Influencer & Creator Outreach

Identifying and coordinating with local or niche creators who can extend the brand's reach to new audiences authentically.

Creator shortlist and vetting
Outreach and brief management
Content review and approval
Campaign results report
InfluencerUGC

Personal Brand & Founder Content

Personal Brand Strategy

Helping founders, executives, and professionals build a credible, consistent online presence that positions them as a trusted authority in their field.

Personal brand positioning
Content pillars and themes
Platform focus recommendation
Tone of voice and storytelling guide
FoundersExecutivesProfessionals

Thought Leadership Content

Turning a founder's expertise into consistent, valuable content — posts, videos, and articles that build credibility and attract the right opportunities.

Weekly or biweekly content pieces
LinkedIn articles or posts
Short-form video scripts
Engagement and comment strategy
LinkedInInstagram
A note on scoping: Most clients don't need everything on this list. The best engagements start with one or two focused services, deliver clear results, and then expand from there. Use the Client Discovery Guide to figure out what a client actually needs before building a proposal.