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Brand Momentum Checklist

Before you spend money on creative, make sure the foundations are in place. Work through this checklist to get clear on your goals, your audience, and what success actually looks like for your brand.

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1 Goals & Direction

I know the single most important business goal I want creative work to support right now

I can describe what success looks like in measurable terms (more bookings, more enquiries, more sales)

I have a realistic timeline in mind for when I need results

I have a budget in mind and I'm willing to invest appropriately

2 Audience Clarity

I can clearly describe who my ideal customer is (not just demographics, but what they want and what they're worried about)

I know where my audience spends time online and what content they engage with

I understand what my audience's biggest pain point or desire is right now

I know what objections stop people from buying and I have answers for them

3 Brand & Offer

I can explain what makes my brand different from competitors in one or two sentences

My offer is clearly defined and easy for someone new to understand

I have existing brand assets (logo, colors, fonts) or I'm ready to develop them

I have examples of brands or content styles I admire and want to draw from

4 Assets & Readiness

I have (or can get) good photos or video footage of my product, service, or team

My social media profiles and website are up to date and professional looking

I have a way for interested people to contact me, book, or buy (a link, form, or number)

I'm prepared to respond to enquiries promptly when content starts driving interest

5 Social Proof

I have at least one or two testimonials or reviews I can use publicly

I have examples of previous work or results I can share

I'm comfortable being the face of my brand (or I have someone who can be)

I'm ready to ask happy clients for reviews once we start working together

Ready to start?

If you've checked most of these off, you're in a great position to get real value from working with Drew Media. Let's talk.

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